Time to Market Control and Compression (TtMCC)

Time to Market Control and Compression (TtMCC) provides processes, methods and a toolkit for implementing accelerated New Product Development (NPD) and New Product Introduction (NPI)
Growth in customers’ expectations and decreasing product life cycles requires shorter timescales for competitive advantage. By controlling and compressing the time to market for your products and customers, your company will decrease the time to make money and profit.

While some companies have implemented one or more processes for developing products and services as , for example, Stage-Gate, Phase-Review, Concurrent Engineering, Simultaneous Engineering or other methodologies, often this has not resulted in shorter development times. While Stage-Gate does impose process discipline and a level of project control, often it does not enable time compression or encompass some of the newer Time to Market Compression principles which has been implemented by some companies in recent years as part of the work of organisations such as the Time to Market Association.

Processes and toolkit can be tailored for: physical products and associated services; non-physical products and Services; Business to Business (B2B); Business to Consumer (B2C) and Business to End-User (B2E) applications.
The key principles are:

Implementing an "End to End" approach, incorporating front end strategy and transfer into operations and in-market Product Management.

focus on elimination of potential time holes where time can be wasted

tight linkages between customers' expectations and needs and 'whole product and services' definition and involving customers in defining winning products and services

Time to Market control and compression opportunities in: Fuzzy Front End; Technical Design and Development; Process and Project Management;

Methods for Technical Time Compression (TTC)

Product development processes and project management focused on achieving fast time to market. Process mapping tightly integrated with project planning.

Reward, Risk and Resource management tools for balancing quality, cost and time objectives.

the 8 critical success factors for cross-functional working in project teams and effective stakeholder management in product development organisations.

Concurrency, encouraging multitasking and parallel working

Focus on decision making as Decision Points (DPs) vs ‘gating’ or ‘reviewing’

‘Scaling’ of methods and tools to fit the type of product development or new product introduction (for example: 'Breakthrough',Derivative, Tailored, Modified, Platform, Product Cost or Operational Process Improvements) and ‘Customisation’ of scaled process for specific projects.

Information Assembly Line and Knowledge Database management

Electronic tools for process, project and product data management.

Collaboration with customers and suppliers

Launch as ongoing activity rather than an ‘event’. It culminates in a Decision Point relating to launch performance and incorporation of Lessons Learned and Lessons Taught.

Management of product development project portfolio

Time to market Compression (TtMCC) toolkit:
The Time to Market Compression toolkit utilises an advanced set of tools to achieve a market, customer and competition oriented and creative approach for product definition, development and project management These include:

Whole Product Map: (Tangibles and Intangibles)
Value Proposition Whats
Value Network
Technical Time Compression
Platform Map
Gemba
Style vs Technology
pQFD
MoSCoW rules
Market Business Proposition Definition
Six Tradeoffs
Base Case and Sensitivity Analysis
NPD Framework Diagram
Essential Questions
Concurrency of Phases and Tasks Charts
RACI Matrix
Process Management Templates (Document Standards)
Milestone Plan
GANTT CHART
Critical Path
Project Dashboard
Product Development Milestone Tracker
Risk probability/impact matrix
Reward and Risk Tracker
Resource Histogram
Stakeholder Map
RACI Matrix
Project Mapping for Time Holes

Software Packages and Templates
Many of the tools are provided with Excel or Web based software packages or templates to facilitate practical use and ease of learning.

Implementation Programme
Each programme is tailored to the client's situation, but typically comprises the following deliverables: Time to Market healthcheck, Time Hole Mapping and toolkits, facilitated workshops and software.
A typical programme comprises:

Time to Market healthcheck and or Time Hole Mapping

Agreement of programme deliverables

Tailoring of roadmap, toolkit and software for client's specifics

Facilitated workshops, 1:1 and 1:n coaching

Off-line telephone and e-mail support

Skills transfer to key individuals or training programme

We can also provide a formal in house training programme on the above topics, tailored to your specific needs. For more details click below:

Time to Market Training Course Workshop Programme

Free Proposal
We can provide a free proposal, including programme outline with costing, to meet your requirements - please contact us.

For more information please follow the following links:

New Product Introduction (NPI) or New Product Development (NPD)
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Product Marketing and Management
Product Innovation with Market, Technology and Process Innovation
Design for Six Sigma (DFSS) or Six Sigma Product Development (SSPD) implementation programme
Product Development Training Course Workshop
Product Development, Marketing and Management Software Applications
Time to Market Product Development Healthcheck Assessment Audit