Product
Innovation with Market, Technology and Process Innovation
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Product innovation is a key activity for products, services
and solutions which needs to embody creativity, ideation an d time to
market and be linked to and supported by market innovation, technology
innovation and process innovation. |
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In our view product and service innovation is often the
result of bringing to market a new way to provide benefits or value to
customers or solve problems in such a way that we can make money from
the investment.
There has been a lot of verbiage concerning innovation and the need for
people within companies to be more innovative in their thinking and approach
to business issues, while this is an important element it is not necessarily
sufficient to achieve outstanding results.
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Often the most successful product and service innovations
are a mix of innovation in respect of customers and markets together with
technology and business processes which provides a competitive advantage. |
| In other words innovation is about getting new ideas or
insights to market quickly and before the competition.
It has two main elements:
Ideation: creating new ideas or insights
Time to Market: product or service creation and development process to
get to market quickly and effectively
In those market segments or industries where technology (Information Technology,
Product Technology or Process Technology) is a major driver, invention
and intellectual property can be a key differentiator. In this case the
combination of invention and innovation is the key to success.
Invention: to find a new thing
Innovation: to get the new thing done creatively
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| The ingredients for successful product and service innovation
are a mix of creativity and capability to do the development quickly and
effectively, they can be summarised as:
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Strategy for Product and
Service Innovation
A direction, set of principles and 'roadmap' to provide focus for product
and service innovation.
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Product and Service Innovation
A set of processes, tasks and tools which extend product development and
time to market to practically address creativity and innovation and to
integrate market, technology and business process innovation (as appropriate)
into a 'Whole Product or Solution'. |
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Market Innovation
A set of skills, tasks and tools which provide understanding and insight
into the needs, beliefs and attitudes of customers and the demand side
of the 'value network' including sales channels, collaborators, contingents
and competition |
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Technology Innovation (where
appropriate)
A set of processes, tasks and tools which embody a technology strategy
to pragmatically address invention and innovation and to deliver technology
advantage into a 'Whole Product or Solution'. Depending on the product
or service technology may be a mix of information technology or product
or process technology |
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Business Process Innovation
A set of processes, capabilities and tools which innovatively provide
a superb 'service surround' as part of a 'Whole Product or Solution' or
Value Proposition. These processes (depending on the industry) can comprise
operational processes, manufacturing processes, marketing, sales and customer
services. |
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People and Organisational
Innovation
While some people can be more creative, inventive or innovative it is
clear that a person's imagination and motivation is affected by the working
environment, culture and stimulation. In the vast majority of cases our
imagination and innovation can be greatly improved by methods, tools and
facilitation directed towards innovation - typically this is 'not rocket
science' nor is it 'wacky thinking' but applying understanding and insight
in different ways and pushing the boundaries.
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Time to Market's programmes relating to Product, Service,
Solution, Market, Technology, Business Process and People innovation consist
of two main types: |
- Training and skills
development programmes
- Implementation
programmes
we can provide a
free proposal for any of the above types of programme,
including programme outline with costing, to meet your requirements -
please contact us. |
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Time to Market offers a comprehensive Product or Service Innovation training
programme to meet the needs of companies seeking to improve the skills
and know how of their people and to leverage improvements in Product or
Service Innovation. A typical training programme can be made up from courses
or coaching in the following topics:
- Product and Service
Innovation principles, framework and tools
- Strategic and
Innovative Thinking and Planning
- Voices of Customers
tools and techniques
- Marketing Know
How
- Time to Market
Compression
- Leading Virtual
and X-Functional Product Innovation Teams
- Project Management
for Product Innovation
- Technology Acquisition
for Product Innovation
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| we can provide a
free proposal for any of the above types of programme,
including programme outline with costing, to meet your requirements -
please contact us |
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An Implementation Programme is designed to generate and deliver improvements
and better results from Product and Service Innovation. It can also include
elements of a skills development programme.
From our wide experience of new product development, product introduction
and product innovation in different international markets and industries,
such as:
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- Electronics; Telecoms;
- Software and High
Technology
- Engineering and
Manufacturing
- Food and Beverages
- Chemicals
- Ceramics and
Building products
- Financial Services
- Retailing
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| we can translate and implement best practices and methods
into those best suited to a specific company, business unit, market or
industry
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| Product, Service Offering or Solution Innovation principles
and practices can be tailored for: physical products and associated services;
non-physical products and services; Business to Business (B2B); Business
to Consumer (B2C) and Business to End-User (B2E) applications. The contribution
of market innovation and technology innovation depends on the market segment
or industry. For example, 'High Tech situations have more reliance on
technology aspects while consumer market segments require more market
innovation in, say, customer experience or brand marketing.
We have a wide experience across market segments and industries and have
developed a broad and varied toolkit which can be adapted for specific
client situations |
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Each programme is tailored to the client's situation, but typically
comprises the following deliverables: roadmaps and models; toolkits, facilitated
workshops and software.
A typical programme comprises: |
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An assessment
of current brands, value propositions, product ranges, market chunks and
brand marketing and management practices and processes |
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Agreement of
programme deliverables |
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Tailoring of framework or model, toolkit and software
for client's specifics |
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Definition and
implementation of "Creative Dynarods" to unblock Ideation and
Creativity |
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Facilitated
workshops, 1:1 and 1:n coaching
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Off-line telephone
and e-mail support |
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Skills transfer
to for example, Product Developers, Product Managers, Product Marketers,
Product Marketeers, MarComms folks et. al.
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The Time to Market approach utilises an advanced set of tools to
achieve time to market, customer delight, quality and cost objectives.
These include:
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| Our approach installs an advanced
set of tools to help achieve improvements and results. We assemble these
tools into a toolkit for for a client's specific situation. Examples of
tools include:
Kano Model
Contextual Enquiry and the Gemba
Whole Product, Service, Solution
Value Proposition
Concept Generation and Selection
Creative Dynarods: Lennonisms (Imagine …..); Imagining a Newcomer
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TRIZ - structured technology innovation ..
Morphological Charts
Product and Service Innovation Scales
Base Case and sensitivity analysis
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Stakeholder Map
Milestone Tracker
Concurrency of phases and tasks
RACI Matrix
SWOT Chart
Belbin Team Mix and Cultural Dimensions
Cross-Functional Teams |
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Many of the tools are provided with Excel or Web based software packages
or templates to facilitate practical use and ease of learning.
These include:
S2: Customer and Competitive Analysis
S6: Product Definition and Specification
S10: NPD and NPI Project Planning and Resource Management
S4: Product Definition, Development, Launch and Introduction Framework
S11: NPD and NPI Decision Making
S12: NPD and NPI Metrics Digital Dashboards
Market Requirements Definition (MRD) template
Market, Business and Build (MBB) Definition template
Customer, Business and Build (CBB) Definition template
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We can provide a
free proposal, including programme outline with costing,
to meet your requirements - please contact us.
For more information click on the links below:
New
Product Introduction (NPI) or New Product Development (NPD)
Product
Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Product Marketing and Management
Time
to Market Control and Compression (TtMCC)
Design
for Six Sigma (DFSS) or Six Sigma Product Development (SSPD) implementation
programme
Product
Development Training Course Workshop
Product
Development, Marketing and Management Software Applications
Time
to Market Product Development Healthcheck Assessment Audit
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