Product Life Cycle Management

Product Life Cycle provides integrated management of the product and market life cycle, from conception to grave, which enables product managers and new product developers to achieve superior results from products, product ranges, product portfolios and brands by managing the total life cycle.

Some companies think of the product life cycle as beginning at product launch or introduction to market and/or operations. We term this stage as "In Life management of Products Portfolios. Click here if this is your main interest.

Product Life Cycle Management, as depicted above, provides 'end to end' management from conception to grave for a product, product range, service offering or solution. It starts before development begins, that is at the conception or strategy and definition stages.

We have developed a set of processes, methods and tools which provide product managers and developers with a practical toolkit to successfully manage products and portfolios in each stage of the product life cycle.

We also provide training and skills transfer to help product managers implement product life cycle management to achieve superior profitability and customer satisfaction.

Processes and tools can be tailored and adapted for various markets and industries with physical and non-physical products, including:

Electronics; Telecoms; Software and High Technology
Engineering and Manufacturing
Food and Beverages
Chemicals
Ceramics and Building products
Financial Services
Retailing
and many others …………………………

Product Life Cycle Management Processes

Product Life Cycle Management comprises a framework of integrated processes which support management of the various stages of products and portfolio life cycles. These processes are not prescriptive but provide a guide, with supporting tools, to assist practical implementation of the stages of the life cycle, comprising:
> Product Portfolio Strategy and Planning
> Product Definition
> Voices of Customers and market research
> Product Competitive Analysis
> Product Development
> Product Launch and Introduction
> Time to Market Compression
> In Life Product Management
> Product Replacement and Withdrawal

Each process and stage is described by more detailed process or road maps which can be tailored for specific client needs and are supported by a toolkit and software packages to support implementation.

Software Packages, Tools and Templates

Many of the tools are provided with Excel or Web based software packages or templates to facilitate practical use and ease of learning

Training Programmes

Time to Market offers comprehensive in-house training and skills development programmes to meet the needs of companies seeking to improve the skills and know how of their people and to leverage improvements in Product Life Cycle Management.

All programmes are tailored to the needs of our clients and are provided in-house.

Click here for more information on Product Life Cycle Management training

Implementation Programmes

Implementation programmes provide a way for us to help clients quickly and effectively implement Product Life Cycle Management in their business.

Typical Implementation Programme Deliverables
Each of the main types of programme is tailored to the client's situation, and can comprises the following deliverables, depending on the situation:
> Product Life Cycle process roadmaps
> Tailored Toolkit
> Facilitated Workshops to implement and apply Product life Cycle Management
> Tailored Software Packages and Templates
> 1:1 or 1:n Coaching
> Off-line telephone and e-mail support
> Skills transfer to Product Managers, Product Marketers et al.

Free Proposals

We can provide a free proposal, including programme outline with costing, to meet your requirements - please contact us.

Click below for more information:

Product Marketing and Management
Product Strategy and Product Portfolio Strategy: framework and tools
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Voice of Customer (VoC) and Market Research
Competitive Analysis and Competitor Analysis
New Product Introduction (NPI) or New Product Development (NPD)
In Life or In Market Management of Current Products
Product Value Proposition and Value Propositions Portfolio
Product Development, Marketing and Management Software Applications
Product Management and Product Manager Training