SPS:Product Portfolio Strategy and Road Mapping

Software, applications and templates make it easier to share information and tools for generating and agreeing product portfolios, market portfolios and technology portfolios.

• Web based desktop software application which helps drive the analysis, graphical display and definition of:
  Product Ranges
  Product Portfolios
  Customer ‘Chunks’ or Segments
  Competitor and Competitive Offerings

• Facilitates recommendations from product management relating to the future requirements of a ‘winning’ product portfolio.
  Based on trend analysis and ‘forecasting the future’

• Tailored for B2C and B2B markets and specific client's requirements

• Portfolio views:
  ‘Chunks of customers’ C-Chunks
  Product Ranges and Portfolios
  Composite measures e.g. style, content, technology, value, price, Total Cost of Ownership.............

• Appropriate models and toolkit (2-axis model, Attractiveness-Strength;.)

• Excel based functionality for data entry, analysis, consolidation;
  Graphical display for multi;dimensions of product and market data

• Web Objects Interface to provide Intranet and Internet capability for information sharing and collaboration

Example of Graphical Display:

Shows the forecast trend in the Style/Content and Technology requirements of Customer(s) segments to help understand the needs for future products

Product Marketing and Management
Product Strategy and Product Portfolio Strategy: framework and tools
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Voice of Customer (VoC) and Market Research
Competitive Analysis and Competitor Analysis
New Product Introduction (NPI) or New Product Development (NPD)
In Life or In Market Management of Current Products
Product Value Proposition and Value Propositions Portfolio
Product Development, Marketing and Management Software Applications
Product Management and Product Manager Training