Helping you to get better results……
 


.. from management of your Products, Markets, Brands and Technology

  
 

Product Portfolio, Marketing and Management Software Applications

TtMSoftTools

Software, applications and templates for processing information for Product Management, Brand Management, Product Marketing, Product and Portfolio Management make it easier to share tools.

Use of web based desktop Software Applications provides product marketeers, product managers and developers with improved capability to collect, analyse and consolidate data relating to the strategy and planning of product ranges and portfolios. The software automates the graphical display of information to assist speedy decision making.

The Time to Market approach provides a range of software packages which includes templates, excel models and web based intranet applications to complement frameworks and toolkits. These facilitate practical use and ease of learning of the various tools.

Templates and applications are based on Microsoft Excel and Internet Explorer technology utilising Web Objects and are typically tailored by us for our clients. They can be tailored for: physical products and associated services; non-physical products and services; Business to Business (B2B); Business to Business User (B2U); Business to Consumer (B2C) and Business to End-User (B2E) applications.

Typically, each software application provides functionality for the following:
 

Data entry and capture

  
 

Analysis and Consolidation

  
 

Graphical and other display to help understanding, sharing and creativity

 
 

Optional web interfaces to facilitate information sharing and collaboration

  
   

 

 

Some of the TtMSoftTools included in the Time to Market approach are as follows:
The accompanying matrix indicates the applicability of the software packages for various topics included in Strategic, Product, Marketing and Brand Management.

Click where appropriate for more details or contact us for more information.

TtMSoftTool ID
 TtMSoftTool Title and Description    
       
SPS Product Portfolio Strategy and Road Mapping
  

more details

 

Office based Software Template and SoftTool for Product Strategy and Roadmapping
Provides a set of tools used to develop market and product range or portfolio strategy, translate strategy into a product portfolio evolution model and project roadmap. The SoftTool helps implementation of each step of a tailored Product Portfolio Strategy process and incorporates a multi-dimension analysis using for example: Style, Content, Value Proposition Technology, Benefits, Price etc. for product ranges or portfolios, market chunks and brands.

   
       
SSL
 Project Selection and Priorities
  

more details

 

Office based Software SoftTool used at the project prioritisation step of product roadmapping. it provides a set of tools to select winning projects for a Business Unit or across Business Units on the basis of Reward/Attractiveness, Risk and Resource ARRM or RRRM model.

    
       
SVC
 Voices of Customers Collection and Analysis
    

 

Office based Software Template and SoftTool for Customer Information collection and analysis
Implements Excel based Tools for analysing Voices of Customers, Competition and Market intelligence data from various parts of the demand chain using topic guides, surveys, Gemba observations, product range matrices, customer benefits and needs. The SoftTool helps implementation of each step of a tailored VoC process.

    
       
SCA
 Product Competitive Analysis
    


Office based Software Template and SoftTool for Product and Product Portfolio Competitive Information collection and analysis. Implements Excel based Tools for product specification histograms, Whats and Hows spidergrams and SWOT (Strengths, Weaknesses, Opportunities and Threats tools. The SoftTool helps implementation of each step of a tailored Product Competitive Analysis process.

    
       

SPD

Product Definition and pQFD (pragmatic Quality Function Deployment)

    

 

Office based Software Template and SoftTool for Product Definition and Specification.
Automates' the translation of VoC information and market intelligence into product portfolio definitions and product specifications of 'winning' value propositions. Uses tools such as pragmatic Quality Function Development (pQFD), What-How Matrix, Kano Model, Market Business Proposition (MBP) etc.

    
       

SLP

Product Launch Planning and Information

    


Office based Software Template and SoftTool for planning a launch and market introduction and preparing the information required. Provides a set of tools used to translate Value Propositions, Value Claims and other information in a form suitable for introduction to sales, routes to market, channels and customers. The SoftTool helps implementation of each step of a tailored Product Launch process and incorporates a set of templates to assist co-ordination of information.

   
       

SVP

Product Value Propositions Management

    


Office based Software Template and SoftTool for definition and proactive management of Product Value Propositions throughout the product life cycle and preparing the information required. Provides a set of checklists and tools to manage a portfolio of Value Propositions and Value Claims and the other multi-P's and multi-C's. The SoftTool helps implementation of each step of a tailored Product Portfolio Life Cycle Process process and incorporates a set of templates to assist collection and analysis of information

    
       

SPM

Product Management

    
 

A suite of SoftTools tailored to support proactive management of products and Product Value Propositions at various stages of product life cycle.

    
       

SPP

Product and Market Portfolio Management

    
 

A suite of SoftTools tailored to support proactive management of product portfolios and Product Value Proposition portfolios at various stages of life cycle.

    
       

For more information follow the following links

Product Marketing and Management
Product Strategy and Product Portfolio Strategy: framework and tools
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Voice of Customer (VoC) and Market Research
Competitive Analysis and Competitor Analysis
New Product Introduction (NPI) or New Product Development (NPD)
In Life or In Market Management of Current Products
Product Value Proposition and Value Propositions Portfolio
Product Management and Product Manager Training

 
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