Category, Brand and Product
Marketing Training Course Workshop Programme
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Time to Market's range of courses and skills development
products provide the know how required by Category, Brand and Product
Marketeers and companies eager to successfully manage new and current
category, brand and product portfolios. Our courses and workshops equip
those people in all functions and at all levels of an organisation with
best practices, know what, know how and tools to plan and manage successful
portfolios of brands, categories and product ranges within the market
life cycle. |
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Companies, Markets and Industries |
The courses in the programme are adaptable for a range of companies:
Medium size companies to Large Corporations
National; Multi-Local; Multi-National; Global
Mature markets to emerging and high technology markets
Business to Business (B2B); Business to Consumer (B2C) and Business to
End-User (B2E)
Market Driven and Customer Led Product Development
Range of industries, including:
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Telecomms;
Electronics; Electrical; Software; Financial Services; Chemical; Engineering;
Food; Retail; Pharmaceutical; Medical ……
Physical Products and associated services
Non-Physical Products and Services
UK; USA; Canada; France; Germany; Switzerland; Italy; Finland; Russia;
India …….. |
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People
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For client companies we provide; skills transfer, coaching
and training across the functions and up and down the management levels,
so the people who are typically involved comprise:
Directors:
Marketing; Technical; Technology; Engineering; Product Development; Operations;
Commercial; Innovation; HR ……..
Managers:
Product; Project; Marketing; Product Management; Product Marketing; Brand;
Category; Product Development; Training; Business Improvement; Business
Development
Teams:
Project; Product Development; Cross Functional; Virtual; Business; Technology |
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Skills Development Programme Principles |
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Whether as a single course for a small group or extensive training across
your organisation, tailored courses or workshops are a very cost effective
way to optimise the cost per participant.
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Design of the courses has taken into account the every increasing time
pressure on people's time.
An on-site or local location together with a flexible time schedule provides
optimum use of people's time.
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The courses have been designed so that they can be tailored to your specific
needs and can incorporate our database of best practices and toolkits
as well as your own in-house methods. This provides an excellent balance
of new and challenging thinking while incorporating familiar good practice.
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Course content is a mixture of: pragmatic practices, methods and tools
based on a 'common sense' conceptual framework; practical tools to help
implementation; case studies to illustrate best practices; team tasks
and exercises to consolidate learning.
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The Course Leaders are all experienced practitioners who bring a
wealth of real-life examples and case histories to enrich the course material.
The training emphasises the pragmatic use of individual and team-based
tools and techniques.
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In addition to the know how involved in the subject, all course material,
case studies, examples and tools are provided on a CD to provide on going
reference material which assists implementation in the workplace. In many
cases Excel and/or Web based software software applications can be provided
as part of the deliverables.
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The courses in the programme are based on the best practices from
the Time to Market Association (TtMA) and the TtM Toolkits. Each course
is continually updated to include leading and emerging best practices.
In addition, we provide differing versions of case studies and exercises,
depending on the focus required (B2B, B2C, B2E, Physical or Non-Physical
Products, Global, National ......) The delivery of each programme and
course is 'tuned' to the experience and needs of participants
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In addition to formal training we can provide 1:1 and 1:n and team
coaching and skills transfer to embed learning and speed implementation.
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We can provide a free proposal, including programme and course
outline with costing, to meet your requirements - please contact us.
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| Courses |
Product Management and Product Marketing |
(Course:
PM1/PM2) |
Marketing Know How
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(Course:
KH2)
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Commercial Know How |
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Voices of Customers tools and techniques
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In Life Product Management
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Product Planning and Project Selection
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Product Management of the Life Cycle
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Best Practice Overview of Product and Portfolio Life
Cycle Management
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Strategic and Innovative Thinking and Planning
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Market Driven Product and Project Definition
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How to write winning product spec's
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Time to Market Compression
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Leading Virtual and X-Functional Product Development
Teams
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Metrics for effective Product Development
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Risk Reward Management
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Project Management for Product Development |
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Technology Acquisition for Product Development
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For more information:click on the links below: |
Product
Marketing and Management
Product Strategy
and Product Portfolio Strategy: framework and tools
Product Definition
(PD) and pragmatic Quality Function Deployment (pQFD)
Voice
of Customer (VoC) and Market Research
Competitive
Analysis and Competitor Analysis
New
Product Introduction (NPI) or New Product Development (NPD)
In
Life or In Market Management of Current Products
Product Value
Proposition and Value Propositions Portfolio
Product
Development, Marketing and Management Software Applications
Product
Management and Product Manager Training |
