Time
to Market, Product Development and Product Management Training Course
Programme
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Our programme of courses provides an excellent basis
for designing a single course or a programme of courses and workshops
to meet your specific requirements relating to Product Development, New
Product Introduction, Product Innovation, Product Management, Category
Management or Brand Management throughout the Life Cycle.
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| Courses |
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| Product Planning and Project
Selection (Course:
TTC )
A one or two days course which gives pragmatic tools, hints and tips on
how to plan for products, portfolios of products and services. It can
optionally cover technical and commercial platforms and the techniques
for ideation.
Also included are tools for selecting the winning projects from the plethora
of
possible projects |
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| Metrics
for effective Product Development (Course:
TC2)
A one day course which gives an overview of how metrics can be used to
manage product development projects and drive step improvements in new
product development to speed up time to market and deliver projects which
meet their objectives. |
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Market
Driven Product and Project Definition (Course:
TC3)
1 or 2 days providing tools and course techniques for defining new product
ideas and associated projects which are aligned with market and customer
needs. |
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Leading
Virtual and X-Functional Product Development Teams (Course:
TC4)
A one or two days course which gives pragmatic tools, hints and tips on
how to lead project teams which span functions, space, time, organisations
and cultures. |
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Project
Management for Product Development (Course:
TC5)
2 or 3 days course providing tools and techniques which are particularly
relevant for successful new product developments including: planning to
process, risk management, estimating and resource planning which can be
tailored to individual company needs. The course is ‘learning by
doing’ using worked examples from a fictitious company. |
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How
to write winning product spec's (Course:
TC6)
A one day course which gives a practical approach to writing
comprehensive specifications and in particular a checklist of what and
what not to include. |
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Voices
of Customers tools and techniques (Course:
TTE)
A one day course which provides the theory and practice
for eliciting Voices of Customers in the value chain and the tools for
translating requirements into benefits which the products and services
can provide. Tools include: Kano Model; Pragmatic QFD and concept selection. |
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Technology
Acquisition for Product Development (Course:
TC8)
A one day course which provides understanding of the
best practices relating to the technology aspects of product development.
Uses case studies and tools such as: Technology S-Curve, Technology SWOT
analysis, Technology Watching List and Technology audit table |
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Best
Practice Overview of Product and Portfolio Life Cycle Management (Course:
KH1) - Contact us for details
2 to 3 days course which provides an in depth understanding of the breadth
and depth of managing product market and solution portfolio. Includes
tools and methods applicable to New Product Introduction Launch and In
Market stages. |
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Marketing
Know How (Course:
TTJ )
1 to 2 days course relating to in bound and out bound marketing of B2C
and B2B markets. Covers the 4 P's and multi P's of marketing together
with Value Propositions, Relationship management and internal marketing
and the tools for implementation. |
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Commercial
Know How (Course:
TTB )
1 to 2 days course relating to extending financial, pricing and marketing
awareness into a commercial approach. Helps understand for example, sales
forecasting methods, sensitivity analysis within the product development,
introduction and in life stages of the life cycle. |
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Strategic
and Innovative Thinking and Planning (Course:
TTI )
1 to 2 days course which relates to strategic (vs tactical) and innovative
approaches to managing markets, products and technology and the associated
best practices and tools. |
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Risk
Reward Management (Course:
TTK )
1 to 2 day course which provides in depth understanding
the methods and tools for risk management of product development, new
product introduction and product management. In addition, it provides
ways to manage both reward and risk to achieve product and market profitability. |
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Time
to Market Compression (Course:
TTF)
1 to 2 days course which provides in depth understanding of the best practices
relating to controlling and compressing Time to Market in B2B and B2C
markets. Uses case studies and examples to help understand how this could
apply to your company. |
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Product Management of the
Life Cycle (Course:
XC2)
1 to 2 days course which provides in depth understanding of the best practices
relating to managing the life cycle stages of products and markets in
B2B and B2C situations. Uses case studies and examples to help understand
how this could apply to your company |
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In Life Product Management
(Course: TTB)
A one day course focused on the best practices relating to management
of products and product ranges in the In Market and In Operations stage
of Life Cycle. Uses case studies, exercises and pragmatic tools to improve
product management and product marketing. |
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Skills Development Programme Principles |
Whether as a single course for a small group or extensive training across
your organisation, tailored courses or workshops are a very cost effective
way to optimise the cost per participant
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Design of the courses has taken into account the every increasing time
pressure on people's time. An on-site or local location together with
a flexible time schedule provides optimum use of people's time.
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The courses have been designed so that they can be tailored to your specific
needs and can incorporate our database of best practices and toolkits
as well as your own in-house methods. This provides an excellent balance
of new and challenging thinking while incorporating familiar good practice.
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Course content is a mixture of: pragmatic practices, methods and tools
based on a 'common sense' conceptual framework; practical tools to help
implementation; case studies to illustrate best practices; team tasks
and exercises to consolidate learning.
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The Course Leaders are all experienced practitioners who bring a
wealth of real-life examples and case histories to enrich the course material.
The training emphasises the pragmatic use of individual and team-based
tools and techniques.
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In addition to the know how involved in the subject, all course material,
case studies, examples and tools are provided on a CD to provide on going
reference material which assists implementation in the workplace. In many
cases Excel and/or Web based software software applications can be provided
as part of the deliverables.
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The courses in the programme are based on the best practices from the
Time to Market Association (TtMA) and the TtM Toolkits. Each course is
continually updated to include leading and emerging best practices. In
addition, we provide differing versions of case studies and exercises,
depending on the focus required (B2B, B2C, B2E, Physical or Non-Physical
Products, Global, National ......) The delivery of each programme and
course is 'tuned' to the experience and needs of participants.
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In addition to formal training we can provide 1:1 and 1:n and team coaching
and skills transfer to embed learning and speed implementation.
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We can provide a free proposal, including programme and course outline
with costing, to meet your requirements - please contact us.
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For more information
please follow the following links:
New
Product Introduction (NPI) or New Product Development (NPD)
Product
Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Product Marketing and Management
Time
to Market Control and Compression (TtMCC)
Product
Innovation with Market, Technology and Process Innovation
Design
for Six Sigma (DFSS) or Six Sigma Product Development (SSPD) implementation
programme
Product
Development Training Course Workshop
Product
Development, Marketing and Management Software Applications
Time
to Market Product Development Healthcheck Assessment Audit
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