Course Ref: TTC
PRODUCT PORTFOLIO STRATEGY and PROJECT SELECTION
A one day course which gives an overview of how metrics can be used to manage product development projects and drive step improvements in new product development to speed up time to market and deliver projects which meet their objectives.
Course Aims and Objectives
By the end of the course you should have been introduced to Best Practices relating to Product Planning for B2C (and B2B) Markets and understood:
-
the main aspects of 'Whole Product' and Service planning with respect to the Multi P's and C's
-
the main aspects of Idea Generation and project screening
Explored the use of tools for
-
Product Planning
-
Life Cycle and NPD Project Selection
Experienced practical tools and techniques
Participated and shared experiences
Challenged your approach to the front end of Product Management and Time
to Market
Style
Participative, informative, interactive and fun
Practical examples to aid understanding
Experiential - 'thematic' exercises
Practical examples to aid understanding
Pragmatic hints and tips
Bias towards understanding principles and practices vs manipulating software
tools
Course Content
Session 1: |
What is Time to Market Best Practice? |
|
Session 2: |
What is Product/Service Planning? |
|
Session 3: |
Product/Service Planning Tools |
|
Session 4: |
Idea Generation and Selection |
|
Session 5: |
Project Selection Tool |
|
|
Close for the Day |
Typical Methods and Tools
NPD Framework Diagram
Innovation Network/Chain Diagram
Route to Market Map
Life Cycle Curve
Ansoff matrix
GE Grid
Directional Policy Matrix (DPM)
2-Axis Model
Price/Performance Chart
Product Portfolio Evolution Map
Platform Map
Contextual Enquiry - Gemba Topic Guide
Attractiveness, Risk, resource Model (ARRM)
Next On' Lists
Follow the following links for more information :
Product
Marketing and Management
Product Strategy
and Product Portfolio Strategy: framework and tools
Product Definition
(PD) and pragmatic Quality Function Deployment (pQFD)
Voice
of Customer (VoC) and Market Research
Competitive
Analysis and Competitor Analysis
New
Product Introduction (NPI) or New Product Development (NPD)
In
Life or In Market Management of Current Products
Product Value
Proposition and Value Propositions Portfolio
Product
Development, Marketing and Management Software Applications
Product
Management and Product Manager Training
