Course Ref: TC3
MARKET DRIVEN
PRODUCT and PROJECT DEFINITION
1 or 2 days providing tools and course techniques for defining new product ideas and associated projects which are aligned with market and customer needs.
Course Aims and Objectives
By the end of the course you should have understood and practiced
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the benefits of investment in ‘up front’ product definition and project planning
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practical quality planning methods and tools for defining and specifying products associated services
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some of the methods and toolkit for project definition
Explored roles and responsibilities required for ‘front end’
processes
Participated and shared experiences.
Style
Participative, informative, interactive and fun
Practical examples to aid understanding
Experiential - 'thematic' exercises
Practical examples to aid understanding
Pragmatic hints and tips
Bias towards understanding principles and practices vs manipulating software
tools
Course Content
Day 1 |
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Session 1: |
What is Time to Market Best Practice ? Introduction, Objectives and Agenda |
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Session 2: |
Project Definition |
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Session 3: |
Product Definition |
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Session 4: |
Case Study t |
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Session 5: |
Project Planning |
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Session 6: |
Product Objectives including an overview of Quality Tables, QFD (Quality Function Deployment) and PQFD |
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Session 7: |
Trade-off Management |
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Close for the Day |
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Day 2 |
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Session 8: |
Quality Function Deployment Overview (QFD, Quality Tables, and PQFD) |
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Session 9: |
Voice of the Customer and Demanded Quality |
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Session 10: |
Building the House of Quality |
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Session 11: |
Product Concepts and Selection |
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Session 12: |
Competitive Analysis and Performance Targets |
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Typical Methods and Tools
Concurrency of Phases and Tasks Charts
Decision Points (presentation/mtgs)
Kano Model
Kano Questionnaire
Contextual Enquiry - Gemba Topic Guide
Stakeholder Map
Milestone Plan
GANTT CHART
Network chart
Critical Path
RACI Matrix
Sticky-note planning session
Project Management Software
Resource Histogram
Risk probability/impact matrix
Project Management 'Documents'
QFD
Quality Table
pQFD
Six Tradeoffs
Base Case and Sensitivity Analysis
Thumb Rules
Spider grams
Follow the following links for more information :
Product
Marketing and Management
Product Strategy
and Product Portfolio Strategy: framework and tools
Product Definition
(PD) and pragmatic Quality Function Deployment (pQFD)
Voice
of Customer (VoC) and Market Research
Competitive
Analysis and Competitor Analysis
New
Product Introduction (NPI) or New Product Development (NPD)
In
Life or In Market Management of Current Products
Product Value
Proposition and Value Propositions Portfolio
Product
Development, Marketing and Management Software Applications
Product
Management and Product Manager Training
