Course Ref: TC6

HOW to WRITE WINNING PRODUCT SPECIFICATIONS

A one day course which gives a practical approach to writing comprehensive specifications and in particular a checklist of what and what not to include.

Course Aims and Objectives

By the end of the course you should:

• have been introduced to Best Practices relating to Writing Winning Product Specifications
  have understood and be clear about

  • the benefits of producing a well documented specification prior to detailed design work

  • what you should include in new product specifications and who should write them

  • how to capture customer requirements and prioritise them

Experienced practical tools and techniques
Participated and shared experiences
Challenged your approach to Product Management

Style 

Participative, informative, interactive and fun
Practical examples to aid understanding
Experiential - 'thematic' exercises
Practical examples to aid understanding
Pragmatic hints and tips
Bias towards understanding principles and practices vs manipulating software tools

Course Content

Typical Methods and Tools

Kano Model
Kano Questionnaire
Route to Market Map
Contextual Enquiry - Gemba
Spider grams
Pugh Selection Matrix
Six Tradeoffs

Follow the following links for more information :

Product Marketing and Management
Product Strategy and Product Portfolio Strategy: framework and tools
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Voice of Customer (VoC) and Market Research
Competitive Analysis and Competitor Analysis
New Product Introduction (NPI) or New Product Development (NPD)
In Life or In Market Management of Current Products
Product Value Proposition and Value Propositions Portfolio
Product Development, Marketing and Management Software Applications
Product Management and Product Manager Training