Course Ref: TTE
VOICES of CUSTOMERS TOOLS and TECHNIQUES
A one day course which provides the theory and practice for eliciting Voices of Customers in the value chain and the tools for translating requirements into benefits which the products and services can provide. Tools include: Kano Model; Pragmatic QFD and concept selection.
By the end of the course you should have been introduced to Best Practices relating to Voices of Customers and Competitive Analysis within Product Life Cycles and
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understood the benefits of Voices of the Customers techniques and processes
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understood and practiced tools to
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capture the voices of the customers
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document and understand the voices of the customers
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share and use voices of the customers information
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analyse competitors and competitive offerings
Experienced practical tools and techniques
Participated and shared experiences
Challenged your approach to Product Management.
Participative, informative, interactive and fun
Practical examples to aid understanding
Experiential - 'thematic' exercises
Practical examples to aid understanding
Pragmatic hints and tips
Bias towards understanding principles and practices vs manipulating software
tools
Session 0: |
Course Aims and Objectives and Issues Board |
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Session 1: |
Voices of Customers and Competitor Analysis |
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Session 2: |
Voices of Customers Tools and Techniques Overview |
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Session 3: |
Gathering information, needs and requirements from customers and stakeholders |
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Session 4: |
Translating Voices of the Customers |
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Session 5: |
Voices of Customers Competitive Analysis |
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Close for the Day |
Kano Model
Contextual Enquiry - Gemba Topic Guide
C-Chunks requirements in terms of Style and Technology
pQFD
P-Range Style vs Technology
Lennonisms (Imagine………)
Life Cycle X-Functional Team Structure
Pugh Selection Matrix
Kano Questionnaire
Contextual Enquiry - Gemba Topic Guide
Competitive Forces Chart
SWOT Chart
Price/Performance Chart
Value Map
Spider grams
For more information please follow the following links:
New
Product Introduction (NPI) or New Product Development (NPD)
Product
Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Product Marketing and Management
Time
to Market Control and Compression (TtMCC)
Product
Innovation with Market, Technology and Process Innovation
Design
for Six Sigma (DFSS) or Six Sigma Product Development (SSPD) implementation
programme
Product
Development Training Course Workshop
Product
Development, Marketing and Management Software Applications
Time
to Market Product Development Healthcheck Assessment Audit
