Course Ref: TTI

STRATEGIC THINKING

1 to 2 days course which relates to strategic (vs tactical) and innovative approaches to managing markets, products and technology and the associated best practices and tools.

Course Aims and Objectives

By the end of the course you should have understood:

• some of the principles relating to a strategic (vs tactical) view of business
  relating to innovation and creativity in planning and implementation for product, market, technology, value chain………..

• some of the best practices relating to strategy generation for products, portfolios, solutions and markets

• the connection of strategy to projects and implementation

Experienced practical tools and techniques
Participated and shared experiences

Style 

Participative, informative, interactive and fun
Practical examples to aid understanding
Experiential - 'thematic' exercises
Practical examples to aid understanding
Pragmatic hints and tips
Bias towards understanding principles and practices vs manipulating software tools

Course Content

Typical Methods and Tools

HEAT: Harvest, Extend, Accelerate, Transform
Lennonisms (Imagine………)
Contextual Enquiry - Gemba Topic Guide
Ansoff matrix
GE Grid
Directional Policy Matrix (DPM)
Price/Performance Chart
2-Axis Model
Platform Map
Customer Value/ Technology Maturity Technology Maturity Matrix
Step, Stretch, Leap

Follow the following links for more information :

Product Marketing and Management
Product Strategy and Product Portfolio Strategy: framework and tools
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Voice of Customer (VoC) and Market Research
Competitive Analysis and Competitor Analysis
New Product Introduction (NPI) or New Product Development (NPD)
In Life or In Market Management of Current Products
Product Value Proposition and Value Propositions Portfolio
Product Development, Marketing and Management Software Applications
Product Management and Product Manager Training