Course Ref: TTF

TIME to MARKET COMPRESSION

1 to 2 days course which provides in depth understanding of the best practices relating to controlling and compressing Time to Market in B2B and B2C markets. Uses case studies and examples to help understand how this could apply to your company.

Course Aims and Objectives  

By the end of the course you should have:

  • Understood that control and compression of Time to Market can provide competitive advantage

  • Understood the important linkages between customers, products and services

  • Explored potential time holes where time can be wasted

  • Learned Time to Market control and compression opportunities in: Fuzzy Front End and Product and Service Definition

  • Learned Technical Time Compression methods and tools for Technical Design and Development of physical products, non-physical products and service offerings

  • Learned Time to Market control and compression opportunities in: Process and Project Management;

  • Understood the importance of involving customers in defining winning products and services

  • Explored the use of product development processes and project management for achieving fast time to market for winning products

  • Learned Reward, Risk and Resource management tools for balancing quality, cost and time objectives.

  • Clearly understood the need for cross-functional working in project teams, the 8 critical success factors and effective stakeholder management in product development organisations.

  • Be familiar with cultural differences and dimensions for team working

  • Been exposed to plans and ways to implement Time to Market control and compression, both tactical and strategic

  • Experienced practical tools and techniques

Style 

Participative, informative, interactive and fun
Practical examples to aid understanding
Experiential - 'thematic' exercises
Practical examples to aid understanding
Pragmatic hints and tips

 
Course Content

Day 1

 

Session 1:

What is Time to Market and why is it so important?

Session 2:

Tuning Time to Market for Customers, Products and Services

Session 3:

Using customers to define winning products

 

Close for the Day

Day 2

 

 

Review of Day 1

Session 4:

Product Development and Introduction - Processes and Projects

Session 5:

Product Development Project Teams, Stakeholders and Organisation

Session 6:

Implementing Time to Market Control and Compression

   
Typical Methods and Tools

Value Network ( for B2B, B2U, B2C, B2E )
Whole Product ( for physical products, non-physical products and service offerings )
Value Proposition
Voice of Customers Wheel
MoSCoW priorities
Market, Business Build Definition ( Market Definition, Business Plan and Product and Process Specification)
Time Holes
Time Boxing
Milestone Plan
GANTT CHART
Critical Path
NPD Framework Diagram
Concurrency of Phases and Tasks Charts
Critical Path
Resource Histogram
Process Management Templates (Document Standards)
Project Dashboard
Decision Points and Deliverables
Essential Questions
Out of Bounds decisions
Stakeholder Map
GRIPS
RACI Matrix
Project Mapping

 

For more information please follow the following links:

New Product Introduction (NPI) or New Product Development (NPD)
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Product Marketing and Management

Time to Market Control and Compression (TtMCC)
Product Innovation with Market, Technology and Process Innovation
Design for Six Sigma (DFSS) or Six Sigma Product Development (SSPD) implementation programme
Product Development Training Course Workshop
Product Development, Marketing and Management Software Applications
Time to Market Product Development Healthcheck Assessment Audit


 
Contact us for more help       
Contact Time to Market

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