| Course
Ref: XC3 |
|
IN
LIFE PRODUCT MANAGEMENT
|
| Course
Aims and Objectives |
|
By the
end of the course you should have "Challenged Existing Thinking"
and have:been introduced to Best Practices relating to In-Life Management
of Products for B2B markets
Understood:
- The multi P's
and C's of In Market and Operations management
Explored the In Market aspects of Value Network and Life Cycle and how
to manage them
- The relationship
of In-Life Management relative to Product Development and Launch and
the transitions relating to life cycle stages such as Withdrawal
- Product positioning
and re-positioning using methods such as Value Propositions
Challenged your thinking concerning the regulatory aspects of B2B products
- How to capture
Voices of Customers and Competitive information which is critical for
In-Life Management
Experienced practical
tools and techniques
Participated and shared experiences
Challenged your approach to Product Management.
|
| Style |
Participative,
informative, interactive and fun
Practical examples to aid understanding
Experiential - 'thematic' exercises
Practical examples to aid understanding
Pragmatic hints and tips
Bias towards understanding principles and practices vs manipulating software
tools |
| |
| COURSE
CONTENT |
| |
|
|
| Session
0: |
Course
Aims and Objectives and Issues Board |
|
| Session
1: |
A brief tour
around best practices for In-Life Management of B2B Products |
|
| Session
2: |
Multi P's and
C's of In Marketand Life Cycle Management for B2B Products |
|
| Session
3: |
Understanding
and Sharing Voices of Customers and Competitive Analysis Information |
|
| |
Close for the
Day |
|
| |
|
|
|
| TYPICAL
METHODS and TOOLS |
Whole
Product
B2B Chunker
Adoption Phases
2-Axis Model
Multi P's: Product (Ranges); Price; Place; Promotions; Product (Range) Portfolio;
Value Propositions; Product Platforms; Profit; Projects; Business Processes
Multi C's: Customers; Customers' Customers; Chunks; Competitors; Contingents;
Countries/Cultures; Collaborators; Co-Workers
HEAT: Harvest, Extend, Accelerate; Transform
Value Network and Life Cycle
Kano Model
MoSCoW Model
Contextual Enquiry
SWOT: Strengths, Weaknesses, Opportunities and Threats
Spidergram |
E-mail us at
