Product Management Training

Time to Market's range of product management and product manager training courses and product marketing workshops provide the know how required by Product Managers and companies eager to successfully manage new and current products, product ranges and product portfolios. Our courses and workshops equip people in all functions and at all levels of an organisation with best practices, know what, know how and tools to plan, introduce and manage successful products and portfolios within the product and market life cycle.

Our Training focuses on the following key areas for Product Management, Product Marketing and Product Managers:

What do we offer?

Who will benefit from the Training?

How will your company benefit?

How do we implement the training?

What are the Training Modules?

Contact us for a Free Proposal
We can provide a free proposal, including programme outline with costing, to meet your requirements.

What do we offer?

Time to Market offers a range of programmes which are tailored to the needs of our clients and are provided in-company/ in-house. Programmes can be designed with durations from 1 to 5 days with optional follow-up support to meet your specific requirements, which:

• allows you to focus on specific company issues
• enables several of your people to benefit from the training together to consolidate understanding and terminology
• facilitates practical implementation of practices and tools
• lowers training costs - both in terms of course fees and travel expenses
• minimises the time that people are out of the office.
  

The structure of a typical course/ programme is:

• Sessions
• Interactive powerpoint presentations by facilitator
• Topics such as: Product Management principles and practices; Product Management processes; Voices of Customers; Product Strategy; Market Intelligence; Product Development; Competitive Intelligence; Product Launch; Current product in-life management; Product replacement and withdrawal; .............

• Breakouts: structured individual and/or group work related to:
• exercises to use methods and tools
• evaluation of current methods and ideas for improvement
• Case study discussions
• faciltated work
  
• Faciltated Workshops, including presentation, discussion and feedback on chosen topics to do more work and/or define improvement actions
  
• SoftTool walkthroughs, to understand and use Excel based packages which implement tools
• Follow-up support, to help implementation and tool development
  

We can also offer advice on public or scheduled Product Management course selection.

Contact us for more details

We offer the following programmes:

This is our most popular course of 2 to 3 days training followed two or three weeks later with a 1 to 2 days facilitated follow-up workshop to embed understanding and implement improvements.
The course is available as in-house training (on-site or off-site) and can also be adjusted to suit client company practices and preferences.

Topics can include:

• Product Management Principles and Practices
• Customer Product Value Propositions (PVPs) and Product Value Claims
• Defining our Target Groups, Gathering Voices of Customers (VoC) and Requirements Management
• Translating Voices of Customers (VoC) and Customer orientated Competitive Analysis (CA)
• Product Portfolio and Product Value Propositions
• Product Management Roles and Responsibilities and Stakeholder Management
• Product Development and Introduction - Processes and Projects
• Product Portfolio Strategy, Roadmapping, Reward/ Risk/ resource Assessment
• In-Life Product Management of Value Propositions
• Product Positioning and Messaging,  Marketing Communications  and Social Networking for Product Managers
  

For more details of the course click here

Based on our Core, Advanced and special modules (see module content details below) these courses are customised to your specific requirements and are available as in-company training (on-site or off-site) and can be delivered as a 1 to 5 days intensive programme comprising training sessions, case studies and examples, breakouts, facilitated workshops, SoftTool walkthroughs and follow-up support. The following can be custom designed to meet specific requirements:

• Duration of formal and follow on days
• B2B, B2C or combination focus
• Physical Products/ Non-Physical Products/ Software/ Solutions approach
• Topics and modules to be included e.g.
  Product Management Principles and Practices; Product Management Processes; Voices of Customers; Product Strategy; Market Intelligence; Product Development; Competitive Intelligence; Product Launch; Product In-Life Management; Product Replacement and Withdrawl; ……
• Topic Material
• Client material to be included
• Breakout subjects and material
• Process and Toolkit content
• Case Study examples
• Optional use of SoftTools (Excel based packages which implement toolkit)
• Pre-meetings, e-mail and other communication required as part of customisation or support.
  

Example 5 day Programme - modules

Day 1 - End to End Product Management of the Life Cycle
Day 2 - Product Marketing Know How
Day 3 - In Life Product Management
Day 4 - Voices of Customers tools and techniques
Day 5 - Product and Value Proposition Definition

Example 3 day Programme - modules

Day 1 - End to End Product Management of the Life Cycle
Day 2 - Product and Value Proposition Definition
Day 3 - In Life Product Management

3. In depth 1 day or 2 day Workshops tailored for specific topics

Based on our Core, Advanced and special modules (see module content details below) a workshop can cover specific topics, for example:

• Customer Product Value Proposition definition and development
• Product strategy and roadmapping tools
  
• Product requirements definition
  
• Product Development Process and Tools improvement
• Product Launch planning and implementation improvement
• Competitive intelligence and analysis
• Product marketing methods and tools
  

Each workshop is tailored for in-company delivery (on-site or off-site) as customised 1, 2 or 3 days workshops.

Contact us for more details

Who will benefit from the Training?

For client companies we provide; skills transfer, coaching and training across the functions and up and down the management levels but the people who are typically involved comprise: Product Managers, Product Development Managers and Product Marketing Managers.

Training is suitable for a group of Product Managers or a cross-functional group of people from Product Management; Marketing, Sales, Product Development, Technical/ Engineering, Operations, IT, ........ to achieve a common understanding, commonality of methods and team building.

How will your company benefit?

Our courses and workshops equip those people working in product management and management teams with best practices, know what, know how and tools to plan, introduce and manage portfolios of brands, categories and product ranges within the life cycle
The modules in the programme are based on the best practices from the Time to Market Association (TtMA) and the Time to Market Toolkits.Each course is continually updated to including leading and emerging best practices. In addition, we provide differing versions of case studies and exercises, depending on the focus required (B2B, B2U, B2C, B2E, Physical or Non-Physical Products, Services, Global, National ......) The delivery of each programme and course is 'tuned' to the experience and needs of participants. The course leaders are all  experienced practitioners who bring a wealth of real-life examples and case histories to enrich the course material.

The training emphasises the pragmatic use of common-sense team-based tools and techniques. 
The tools are a key factor in enabling the learnings to be implemented once the delegates return to their day-to-day job.

The design of the courses has taken into consideration the ever increasing time pressures on organisations in terms of employees' time. Therefore, all the modules can be delivered as 1 day courses or programmes of courses.
The courses also take into account that individuals learn in different ways and there is an appropriate balance between formal presentations, interactive sessions, practical exercises and role play

How do we implement the training

Typically our in-house courses are tailored to individual company requirements, methodologies and practices using the following steps:

1. Training needs assessment
We can conduct a full needs assessment to gain an insight into your business environment and the pressures faced by your people. We also gain an awareness of the skills and experience of your team, and a clear understanding of the business goals you want to address with the training programme.

2. Detailed planning
This will define the key requirements of the training, a detailed breakdown of the key topics and processes to be covered and the schedule for the planned activity.

3. Custom Design or tailor and implement
The courses have been designed so that they can be tailored to your specific needs and can incorporate our database of best practices and toolkits as well as your own in-house methods. This provides an excellent balance of new and challenging thinking while incorporating familiar good practice.
In addition to the know how involved in the subject, all course material, case studies, examples and tools are provided on a CD to provide on going reference material which assists implementation in the workplace. In many cases Excel and/or Web based software applications can be provided as part of the deliverables.
Course content is a mixture of: pragmatic practices, methods and tools based on a 'common sense' conceptual framework; practical tools to help implementation; case studies to illustrate best practices; team tasks and exercises to consolidate learning.

5. Training review and follow-up coaching
In addition to reviewing the formal training we can provide 1:1 and 1:n and team coaching and skills transfer to embed learning and speed implementation and use of the tools.

Our core course modules address the fundamental best practices, and processes for developing, managing and marketing products & services.
Advanced modules provide a unique insight into a specific topic area and are designed to be delivered on-site as  interactive workshops.

Specialist modules provide training workshops dealing with product development and Time to Market which can be tailored for in-company delivery.
For more details of the module contents click on the links below

Core Modules:

Advanced Modules:

Specialist Time to Market Compression and Product Development Modules:

Follow the following links for more information :

Product Marketing and Management
Product Strategy and Product Portfolio Strategy: framework and tools
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Voice of Customer (VoC) and Market Research
Competitive Analysis and Competitor Analysis
New Product Introduction (NPI) or New Product Development (NPD)
In Life or In Market Management of Current Products
Product Value Proposition and Value Propositions Portfolio
Product Development, Marketing and Management Software Applications