Product Management Training

Time to Market's range of product management and product manager training courses and product marketing workshops provide the know how required by Product Managers and companies eager to successfully manage new and current products, product ranges and product portfolios. Our courses and workshops equip people in all functions and at all levels of an organisation with best practices, know what, know how and tools to plan, introduce and manage successful products and portfolios within the product and market life cycle.

Our Training focuses or the following key areas for Product Management, Product Marketing and Product Managers:

What do we offer?

Who will benefit from the Training?

How will your company benefit?

How do we implement the training?

What is the Content of the Courses?

Contact us for a Free Proposal
We can provide a free proposal, including programme outline with costing, to meet your requirements.

What do we offer?

Time to Market offers comprehensive in-house Product Marketing and Product Management training programmes to meet the  needs of  companies seeking to improve the skills and know how of their people and to leverage improvements in their Product or Service offerings.

All programs are tailored to the needs of our clients and are provided in-house.

We offer the following programmes:

This is our most popular 2 day overview of Product Management and Product Marketing with a 1 day facilitated follow-up to embed understanding using real-life client scenarios.
The course is available as in-house training (on-site or off-site) and can also be adjusted to suit client company practices and preferences. For more details of the course click here

Based on our Core modules (see module content details below) these courses are available as in-house training (on-site or off-site) and can be delivered as-is, or customised as a 5 day intensive programme, a 3 day programme or stand-alone days. Advanced modules can be included in any programme.

Example 5 day Programme

Day 1 - Product Management of the Life Cycle
Day 2 - Marketing Know How
Day 3 - In Life Product Management
Day 4 - Voices of Customers tools and techniques
Day 5 - Product and Value Proposition Definition

Example 3 day Programme

Day 1 - Product Management of the Life Cycle
Day 2 - Marketing Know How
Day 3 - In Life Product Management

3. Advanced 1 day or 2 day courses based on specific topic areas

Based on our Core and Advanced modules (see module content details below) these courses are available as in-house training (on-site or off-site) and can be delivered as-is or as customised 1 or 2 day courses.

Who will benefit from the Training?

For client companies we provide; skills transfer, coaching and training across the functions and up and down the management levels but the people who are typically involved comprise: Product Managers, Product Development Managers and Product Marketing Managers.

How will your company benefit?

Our courses and workshops equip those people working in product management and management teams with best practices, know what, know how and tools to plan, introduce and manage portfolios of brands, categories and product ranges within the life cycle
The modules in the programme are based on the best practices from the Time to Market Association (TtMA) and the Time to Market Toolkits.Each course is continually updated to including leading and emerging best practices. In addition, we provide differing versions of case studies and exercises, depending on the focus required (B2B, B2U, B2C, B2E, Physical or Non-Physical Products, Services, Global, National ......) The delivery of each programme and course is 'tuned' to the experience and needs of participants. The course leaders are all  experienced practitioners who bring a wealth of real-life examples and case histories to enrich the course material.

The training emphasises the pragmatic use of common-sense team-based tools and techniques. 
The tools are a key factor in enabling the learnings to be implemented once the delegates return to their day-to-day job.

The design of the courses has taken into consideration the ever increasing time pressures on organisations in terms of employees' time. Therefore, all the modules can be delivered as 1 day courses or programmes of courses.
The courses also take into account that individuals learn in different ways and there is an appropriate balance between formal presentations, interactive sessions, practical exercises and role play

How do we implement the training

Typically our in-house courses are tailored to individual company requirements, methodologies and practices using the following steps:

1. Training needs assessment
We can conduct a full needs assessment to gain an insight into your business environment and the pressures faced by your people. We also gain an awareness of the skills and experience of your team, and a clear understanding of the business goals you want to address with the training programme.

2. Detailed planning
This will define the key requirements of the training, a detailed breakdown of the key topics and processes to be covered and the schedule for the planned activity.

3. Design and implement
The courses have been designed so that they can be tailored to your specific needs and can incorporate our database of best practices and toolkits as well as your own in-house methods. This provides an excellent balance of new and challenging thinking while incorporating familiar good practice.
In addition to the know how involved in the subject, all course material, case studies, examples and tools are provided on a CD to provide on going reference material which assists implementation in the workplace. In many cases Excel and/or Web based software applications can be provided as part of the deliverables.
Course content is a mixture of: pragmatic practices, methods and tools based on a 'common sense' conceptual framework; practical tools to help implementation; case studies to illustrate best practices; team tasks and exercises to consolidate learning.

5. Training review and follow-up coaching
In addition to reviewing the formal training we can provide 1:1 and 1:n and team coaching and skills transfer to embed learning and speed implementation and use of the tools.

Our PM1/PM2 course is an overview of Product Management and Product Marketing with elements taken from our Core Modules detailed below.
Our core course modules address the fundamental best practices, and processes for developing, managing and marketing products & services.
Advanced modules provide a unique insight into a specific topic area and are designed to be delivered on-site as more interactive workshops.
For more details of the module contents click on the links below

Core Modules:

Advanced Modules:

Time to Market Compression and Product Development Modules:

Follow the following links for more information :

Product Marketing and Management
Product Strategy and Product Portfolio Strategy: framework and tools
Product Definition (PD) and pragmatic Quality Function Deployment (pQFD)
Voice of Customer (VoC) and Market Research
Competitive Analysis and Competitor Analysis
New Product Introduction (NPI) or New Product Development (NPD)
In Life or In Market Management of Current Products
Product Value Proposition and Value Propositions Portfolio
Product Development, Marketing and Management Software Applications