 |
|
| Increased Customers Delight with better Competitive Performance The one factor that all research, gurus and practical case studies agree on is that focus on Customers is the key factor for successful products and services. There are some differences in B2B Business to Business and B2C Business to Consumer markets in how you go about understanding and fulfilling customers' needs, customers' customers needs however, the principles, tools and methods are similar. |
|
| The two
elements of:
Voices
of Customers and Competitive
Analysis are about
using input innovatively from the “customers” who buy, influence
purchase or use your products and services to meet and exceed customers’
expectations.
It is about gaining insight (more than understanding!) about how customers’ needs will be affected by competitive, technology and other influences so that future expectations can be predicted. |
|
 |
The third element is Idea Generation (Ideation) to help with new ideas and creativity which are essential for novel products and services. Methods and tools can help teams blend: divergent, creative thinking, with convergent, structured and integrative thinking. |
| The fourth element is definition and specification of Winning Products and Services. Capturing customers' needs, competitive information, technology trends and translating into a definition of product features and specification early in a project is a key success factor. However, in some companies this is more like a game of 'spec. tennis' than a collaborative effort to make the tradeoffs necessary to balance customer requirements with the need to make money. The fifth element is using the above throughout the life cycle to do Trade-off and Risk Management. |
 |
Time to Market
has developed a robust,
but flexible framework and toolkit
to ensure that these elements are integrated in an innovative way. They
work with individual clients to customise the framework and toolkit
to reflect project scope and bring experience and resources to implement
market data collection and analysis for both industrial and customer
products and services.
Types of projects undertaken include:
|
Tools include:
|
| Follow the arrow for more information on methods and tools |  |
| Follow the arrow for more information on Voice of Customer Programmes | |
| Follow the arrow for more information on Customer Experience | |
| Follow the arrow for more information on Competitive Analysis | |
| Download a free article on Voices of the Customers |
|
Contact
us for more help 
E-mail us at
 |
||
If
you arrived at this page via a search engine please re-enter the Time
to Market site here |
||
 |
||
| Last revised: August 21, 2006 | ||